I noticed this as far back as 2 years ago when Christmas stuff(decorations,wrapping paper,cards,etc) have started appearing as early as September. Even the local Hallmark card shop has been selling Christmas tree ornaments as early as July every year since God knows when.(Definitely more than 2 years ago).
They’re around already before Canadian Thanksgiving, Halloween,Remembrance Day ,Rosh Hashanah,Hanukkah but NOT before Labor Day(the unofficial end of summer). It’s almost like you have to have a flexible mindset when you go into a store and see them around and tell yourself, it’s not that time yet to celebrate.
The economy nowadays isn’t as upbeat for the past 4 years and I couldn’t blame the stores for being so preoccupied with Yuletide profits since it comprises 25% of their annual profit. Without it, they’ll have to close shop. They’re so eager to get your money that they’ll try to entice you with all sorts of sales whether instore or online until the after-Christmas Day sale. Here in Canada,we call it Boxing Day–Dec. 26), a British traditon wherein the masters reward their servants with boxes of gifts after Christmas Day.
Last year, many Canadian stores even have a Black Friday,same day as the Americans have after the U.S. Thanksgiving as the unofficial start of the Christmas shopping season. Reason for such opening is that the Canadian retailers want to keep their fellow bargainhunting Canucks from doing crossborder shopping in the U.S. whether traveling down there or going online with free shipping to boot. I wouldn’t be surprised if this happens again this year, mon ami.
That’s our new reality as far as Christmas shopping is concerned.
Enjoy it anyway. We’re the ones to gain with getting the best prices for the things that we want to buy.