Twinkies, known as the”Golden Sponge Cake with Creamy Filling” was invented in 1930 by James Alexander Dewar, a baker for the Continental Baking Company. This iconic American snack cake got its name from a St. Louis billboard–“Twinkle Toe Shoes”.
I wonder what Mr. Dewar would think if he knew that years later, his baking invention would cause an uproar these past few days as well as panic buying,hoarding and even scalping at eBay .
Twinkie’s manufacturer Hostess Foods,Inc. which is also the maker of Wonder Bread,Ho-Hos,etc, had filed for Chapter 11 bankruptcy protection in January 2012, claiming that majority of their clientele have switched to healthy snacks. On Nov. 2012, it announced ceasing production of all Hostess Foods products especially after a current bakers’ strike at their plant had occurred due to grievances over pay and job benefit cuts.
In my opinion, I hope that another company would buy out Hostess Foods,Inc. so that the production of Twinkies and its counterparts would enjoy production longevity as well as continuing happiness for its American consumer fans. We can sometimes be emotionally attached to certain foods , you know, mon ami especially if it evokes great memories.
To the American Twinkies fan base, please take note….
Here in Canada, Twinkies are still being produced by Vachon,Inc.,a subsidiary of Saputo Incorporated(a Montreal based company known for dairy especially cheese products). Vachon,Inc. owns the Canadian rights from Hostess Foods,therefore it isn’t affected by the impending closure of the U.S. plant.
So if you or any of your friends get a chance to drop by Canada, aside from getting a bottle of maple syrup, you might just also buy a box of Twinkies too.
I don’t know if there’s an actual Canadian online shopping website particularly for Twinkies purchases but I wouldn’t doubt if something would eventually come up by an enterprising soul in light of what has been happening with Hostess Foods–USA. The only other shopping website that I know is eBay.ca here in Canada but since it involves bidding, expect inflated pricing.